Consulting

Pragmatic Problem Solving

We understand every company faces time and resource constraints.  Facing the same constraints ourselves, we’ve successfully brought multiple ideas to market, and we’ve developed a proven approach to innovate within these business constraints. As a consultation partner, AirGini creates real value for your organization  by following two key principles:

[1] Put your interests first

We become the chief advocate for your success.

[2] Aim for efficiency and effectiveness

We strive to achieve tangible business results for your organization with the most practical means possible.

Your Challenge

• Is your organization looking for a breakthrough in revenue and customer experience?
• Do you need help in assessing a technology for an investment or new product opportunity?
• Is your organization under pressure from technology enabled competitors?
• Are you a startup founder looking for unbiased advice?
• Are you an idea owner looking for a secure way to validate an idea?

Our Approach

We use a field tested, systematic approach to discover optimal solutions to fit your unique business challenge.

1. Conduct an Objective Evaluation of the Current Situation

We begin all our consulting engagements with an initial evaluation of your organization’s products, solutions and customer experience.  This initial evaluation is a small investment, yet it offers your company valuable insight into where you are, and what challenges you are facing.  And during the initial evaluation, your company can assess whether or not AirGini is the right fit.

2. Analyze the Magic Overlap


In order to hit what we call the innovation sweet spot, we aim to find the magic overlap of people, technology and business—the most efficient and effective combination to solve a problem. We don’t want your organization  to be bogged down by large scale research projects, so we always recommend the most practical innovation approach possible without short circuiting a rigorous design process. Here’s how we find the sweet spot:

• People: We ask questions like “Is this product desired by your target user?”   What jobs do people want to accomplish through the product or service?  How would strangers find out about the product or solution and decide to become customers?
• Business: We position a product, service or business to enable your company’s success in the specific markets.  We uncover the compelling reasons people will want to pay for  your product or service.   We look for ways to achieve healthy profit margins.  We create structural insulation as well as  intellectual property to ensure a sustainable competitive advantage.
• Technology: We deliver the your product or service through technology and know-how.  We scientifically assess the pros and cons of different technological approaches.  We anticipate how to protect your company’s interests in a fast changing technology landscape.
3. Get Real Feedback

We help your company save substantial development dollars by gauging a product or services market acceptance through:

• Prototyping ideas
• Securing quick user feedback
• Incorporating user feedback into multiple prototype iterations
4. Ensure effective execution

AirGini understands every organization is unique. We work hard to understand each organization’s strengths and weaknesses, capabilities and limitations so we can tailor our solution recommendations to fit accordingly.   AirGini can also assist in sourcing and qualifying vendors for your orgainization. AirGini can also provide your company effective project management and technology implementation.

AirGini as Your Innovation Partner

Come talk to us, we’d like to learn about your business challenge.