Track & Alert is the New Search

Among the 10 Cruical Consumer Trends for 2010, published by Trendwatching.com,  there is “Tracking & Alerting”:

If INFOLUST (consumers lusting after relevant information) is the enduring mega trend, then TRACKING and ALERTING are its du jour sub-trends.

First of all, TRACKING & ALERTING is the new searching, as it saves consumers time, makes it impossible to forget or miss out, and thus ultimately gives them yet another level of control. Count on everything being tracked and alerted on (there’s more than FedEx packages!): from friends (MASS MINGLING!) to enemies to fuel prices to flights to authors to pizzas to any mentions of oneself.

AirGini created ScreenGini - our first patent-pending innovation, upholds our vision in Tracking & Alerting:  When more and more information becomes available in the world,  it’d no longer be a good idea to simply pour every piece of data or news  to the users.  People would continue to desire the ability to stay in touch, to be in control, but they would also acknowledge the need to interact with information in a better way, and not to get drown from information overload.

It’s important to recognize the formation of trends.  People would eventually demand an elegant way of  Tracking & Alerting, to help with their information needs.   If you’re in the mobile device or smartphone business, be sure to check out the ScreenGini solution.

Photo credit:  Trendwatching.com -  Consumers weaving their web of instant checking, tracking and alerting